Re-Fresh is a sustainable packaging solution for biscuits. Within the current market, biscuits are often over-packaged with excess plastic and lack consideration of the environment. Therefore, Re-Fresh bases its whole brand on sustainability – from the locally sourced and organic ingredients to the packaging materials and production methods.
The cardboard tube packaging was chosen as it is a sturdy container and can be mass-produced in energy-efficient ways and uses recycled paper pulp as well as sustainable adhesive substitutes. Consumers are encouraged to reuse and repurpose the packaging, thus mitigating its impact on the environment. Overall, the Re-Fresh brand adopts a bright and modern look to represent its value of sustainability and appeal to its target audience through this effective packaging design.
